5 Ways to Get Your Book Purchased on Amazon

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The Return of Marketing Mondays. Please welcome guest, Ilan Nass!

Amazon is the top bookseller in the world, and if you are going to sell a book, marketing on this site should be a priority. While you may already be working with a Facebook marketing company to advertise your books to a targeted audience, it’s essential to have a strong marketing strategy for Amazon.

This is even true for the largest book publishers in the world. But, if you are a self-published author, your Amazon marketing strategy can be make or break for the success of your book. The following are a few of the most important steps authors should take when trying to marketing their books through Amazon.

Have an Attractive Cover Design and Professional Editing

A quality cover can be a major part of attracting readers to your work, and your editing can make a significant difference in the overall quality and readability of the book. If you want your Amazon book to be successful, you should hire a professional cover designer and editor.

When it comes to finding an editor, it is important to note that not all editors are the same. You might be able to hire any editor you find in an online marketplace, but for some books, you might need to find a specialist. If the subject matter is very technical, be sure to consider the qualifications of the editor before signing any contracts.

Get Some Reviews

You are going to need to get some reviews before you start trying to push your book. According to some research, 97% of consumers read reviews before making an online purchase. If your book doesn’t have any reviews, it will be less attractive to potential buyers. Without that additional source of information, it will be harder for them to make their purchasing decision.

Running a giveaway can be a great way to get those first few reviews. Just by giving a few copies away for free, you can easily get the initial reviews you need to attract more customers. While there are several services that can help you run a book giveaway, Amazon already has its own system in place for free book promotions.

Optimize Your Metadata

The metadata is the information that describes your book in Amazon’s system. When you set up your book in the KDP interface, you have the opportunity to fill out a number of metadata fields. This can include the book’s title, subtitle, and description, as well as your author name, specific keywords, and more.

The metadata can have a significant impact on how findable your book is in the Amazon marketplace, so it is important to optimize these fields. Furthermore, you do not want to try to cheat the system. Read Amazon’s metadata guidelines and follow them closely.

Focus on Rankings

Your book’s ranking will have a significant impact on the exposure it gets. Books that rank higher will get seen by more readers, which will naturally lead to more sales.

While it may not be possible to game the system and find an easy way to climb the rankings, it is important to understand the factors that can affect a book’s position. At its core, it comes down to two: the book’s recent sales figures and the quality of your reviews.

Run a Promotion

A promotion is the best way to increase your sales figures and move up the rankings. Amazon has its own resources for helping authors run book promotions on the website, but you’ll want to run multiple promotions at the same time to get significant gains in a short period of time.

Along with using Amazon’s promotional tools, you could use off-site services to help you run a discount promotion for your book. Beyond that, you should use various digital marketing techniques to help spread the word. Post about the promotion across your social media accounts, and if you have an email list, send promotional materials to your subscribers.

Following these tips can be an effective way to drive increased sales of your book, but it does not stop there. If you want to see sustained success, you should make some effort to market your book every few months. By periodically renewing your efforts, you can maintain a higher ranking and continue to expose new audiences to your book.