Tuesday, October 4, 2016
Ink it When You Think It. Bullet Points from Central Coast Writer's Conference 2016 Opening Address
Most of the workshops I attended were on marketing. They had lots of classes on craft, screenwriting, how to get an agent, etc, but those aren't the classes I took. I can assume that they were just as earth-shattering as the classes I took, but I wasn't there so I don't know for sure.
Sam Horn was the opening Keynote speaker. Here's some soundbites:
Ink it when you think it. Draft then craft.
We're all in a race to be relevant.
Stories in our heads help no one.
Ditch infobesity and strive for intrigue.
Use the 5 Ws when talking of your book:
What: novel, YA novel
Who: who are my readers? (I actually have an idea of this because I look up the profiles of my Amazon readers who leave reviews. I can say with some certainty that most of my readers--even for my YA books are middle-aged. I have stay at moms and dads, retired veterans, disabled folk, senior citizens. These are the people who are picking up my freebies and staying on to read the others.)
Where and When: Do I want this book to come out?
Why: will it be a good use of my reader's time? Think of three reasons:
Competitive Edge: Show how you are one of kind.
Market Promotional Plan:
Always take entrepreneurial responsibility
Be prepared to generate sales for years
Consider speaking engagements
Posted by Kristy at 1:51 PM