Writer’s write books. That doesn’t mean they can sell them. Selling
books is a numbers game for the nonnumerical. For those of us who used our math classes to
compose poems to the adored, poison pen letters to those we despised, and
stories about the algebra teacher turning into a dragon, here’s a few number
break downs I found online. I’m still learning. I just stumbled over where you can check your sales rank of all your books from all
channels on Amazon. Just enter the ASINs
http://lpmj.net/salesrank.php
I really appreciated this list by author Teresa Ragan.
Sales Ranking Chart
The rankings are interesting to look at if you have a book
out there and you are hoping to, for example as of January 2012, get on the Top
100 Romantic Suspense Bestsellers List on Amazon. If I look at the Romantic
Suspense Kindle Ebook List and click on the book title of #99 or #100 and that
book has a Bestsellers Rank of 3,865 (#99) and 3,875 (#100), then I know I need
a 3,875 or better to get on that list.
Amazon Bestsellers Rank is the number you find beneath the
Product Description. Every book on Amazon has an Amazon Bestsellers Rank. Click
on any title and then scroll down until you see it.
As of March 2013
Amazon Best Seller Rank 50,000 to 100,000 - selling close to
1 book a day.
Amazon Best Seller Rank 10,000 to 50,000 - selling 3 to 15
books a day.
Amazon Best Seller Rank 4,500 to 10,000 - selling 15 to 25
books a day.
Amazon Best Seller Rank 3,000 to 4,500 - selling 25 to 50
books a day.
Amazon Best Seller Rank 500 to 3,000 - selling 50 to 200
books a day.
Amazon Best Seller Rank 350 to 500 - selling 200 to 300
books a day.
Amazon Best Seller Rank 100 to 350 - selling 300 to 500
books a day.
Amazon Best Seller Rank 35 to 100 - selling 500 to 1,000
books a day.
Amazon Best Seller Rank 10 to 35 - selling 1,000 to 2,000
books a day.
Amazon Best Seller Rank of 5 to 10 - selling 2,000 to 4,000
books a day.
Amazon Best Seller Rank of 1 to 5 - selling 4,000+ books a
day.
The Bestseller List from: http://davidgaughran.wordpress.com/2012/03/01/amazon-the-importance-of-popularity/
Amazon has a bevy of Bestseller Lists, all split into Free
and Paid listings. The big one is the Top 100 in the Kindle Store, and
placement on this list can drive staggering amounts of sales. This list is
populated with items ranked #1 to #100 in the overall Kindle Store, which
includes not just e-books, but also things like games, magazines, and
newspapers.
The exact algorithm Amazon uses to assign a Sales Rank to
each book is a closely-guarded secret, but the general make-up is easy to
deduce. Simply put, your Sales Rank tells you how many books are selling more
than you at this moment in time (it’s updated hourly). However, it also takes
account of historical sales. More recent sales are weighted much more heavily
in the algorithm, though, and velocity plays a big part too (how much your
sales are increasing at that moment in time). There’s a lot more to it, but
those are the basics.
The Kindle eBooks list is further subdivided into various
fiction and non-fiction lists, with various genres and sub-genres (and
sub-sub-genres). Some categories, like Literary Fiction, have no sub-genres,
and you need a pretty high Sales Rank – around #2000 – sneak in at the 100th
spot on the list.
Other categories, like Science Fiction, have several
sub-genres. Something like Science Fiction/Anthologies doesn’t even have 100
books in its category, and you can place on this Bestseller List with any
ranking at all (the 62nd book has a ranking of #891,386).
(Note: the importance of picking the right categories for
your book shouldn’t be underestimated. If you pick two competitive categories
without sub-genres, like Historical Fiction and Literary Fiction, and you
aren’t selling enough to regularly chart better than #2000 or so in the overall
store, you are missing out on placement on any Bestseller Lists, and hurting
your sales. There is great advice here on picking categories for your work.)
All of these categories and lists are reader discovery
tools. Many readers browse through these lists looking for books to buy.
Placement on these lists can drive a lot of sales.
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